Selected Works
From large scale orgs to starts up, projects from B2C to B2B to client projects, from innovative solutions to zero to one products, I have been fortunate enough to work with companies and clients where my work has impacted million users.
Enjoy and get in touch.
Stepstone Gmbh
B2B
Platform
Growth
Making the "getting started layer" self serving in a sales led company
Stepstone Gmbh
B2B
Platform
Growth
At StepStone, I optimizing the B2B Recruiter growth funnel from awareness to retention, solving for complex system problems involving identity, permissions, fragmented data models, and multi-role workflows. Full project details are available offline.








Bolt EU
Micro-mobility
B2C
iOS | Android
Designing behaviour changing core experiences for micro-mobility
At Bolt, I shipped zero-to-one business verticals experiences, parking initiatives and design experiences for growing business across regulated markets.
At Bolt, I shipped zero-to-one business verticals experiences, parking, pricing initiatives and design experiences for growing business across regulated and new markets.
Delivery Hero | Foodpanda
B2C
Platform for teammates
iOS | Android
Designing global recommendations and no-code solutions for food discovery
At Delivery Hero, I led design for for recommendations across 25+ countries in different cultural contexts across Foodpanda's services- Food, Groceries and Market. I also supported MVP for Search, Favourites and contributed to the design system when FoodPanda went through its design rebranding
Thinking and Appraoch
Design Philosophy
I approach the design process as a tool kit that allows me to apply the needed tools effectively to explore, understand and create user-valued solutions. Over the years, I've formulated the principle 'Seek, Probe, Transform, and Evolve' which guides my design process in approaching problems with the goal of reaching thoughtful, user-centric solutions."
01
SEEK
Examine a problem/opportunity deeply, gathering information or insights.
02
PROBE
A proactive approach to turning knowledge and data into insights and actionable decisions
03
TRANSFORM
Turning decisions into tangible outcomes, iteratively progressively learning from them
04
EVOLVE
Learning from successes and failures to induce product improvement velocity to change human behaviour
Selected Works
From large scale orgs to starts up, projects from B2C to B2B to client projects, from innovative solutions to zero to one products, I have been fortunate enough to work with companies and clients where my work has impacted million users.
Enjoy and get in touch.
Stepstone Gmbh
B2B
Platform
Growth
Making the "getting started layer" self serving in a sales led company
Stepstone Gmbh
B2B
Platform
Growth
At StepStone, I optimizing the B2B Recruiter growth funnel from awareness to retention, solving for complex system problems involving identity, permissions, fragmented data models, and multi-role workflows. Full project details are available offline.




Bolt EU
Micro-mobility
B2C
iOS | Android
Designing behaviour changing core experiences for micro-mobility
At Bolt, I shipped zero-to-one business verticals experiences, parking initiatives and design experiences for growing business across regulated markets.
Delivery Hero | Foodpanda
B2C
Platform for teammates
iOS | Android
Designing global recommendations and no-code solutions for food discovery
At Delivery Hero, I led design for for recommendations across 25+ countries in different cultural contexts across Foodpanda's services- Food, Groceries and Market. I also supported MVP for Search, Favourites and contributed to the design system when FoodPanda went through its design rebranding
Thinking and Appraoch
Design Philosophy
I approach the design process as a tool kit that allows me to apply the needed tools effectively to explore, understand and create user-valued solutions. Over the years, I've formulated the principle 'Seek, Probe, Transform, and Evolve' which guides my design process in approaching problems with the goal of reaching thoughtful, user-centric solutions."
01
SEEK
Examine a problem/opportunity deeply, gathering information or insights.
02
PROBE
A proactive approach to turning knowledge and data into insights and actionable decisions
03
TRANSFORM
Turning decisions into tangible outcomes, iteratively progressively learning from them
04
EVOLVE
Learning from successes and failures to induce product improvement velocity to change human behaviour













