Works

About

Resume

A product designer who

crafts intentional experiences

Works

About

Resume

Works

About

Resume

A product designer who

crafts intentional experiences

Group Rides- a new category to ride together.

Group Rides lets consumers unlock and manage multiple vehicles from one device, making traveling around the city more social, safe, and fun.

Impact

~10%

Order Share

Discoverability and adoption increased throughout the scooter season post launch

7.8%

GMV contribution

Our estimated GMV of 4% soared to 7.8% during peak season

2x

Ride Duration

Avg 2 riders and an avg duration of ten minutes rides,

My role

As a month old Senior product designer in the company, I collaborated heavily with the PM, UX researcher, EM, engineers, marketing team, data analyst, legal team, and my design manager to launch the feature within a tight timeline of 6 weeks, and launched within 4 months from ideation to implementation with user testing done before the launch

Problem

Tandem riding — two people on one scooter — caused 5.12% of all recorded Bolt accidents. In 2022 we shipped tandem detection, an alert that warned users when the system detected two riders on one vehicle. After months of deployment, incident rates hadn't moved.

The alert was technically functioning. But it was diagnosing a symptom, not the cause. The real question was: why were people riding tandem when other Bolt vehicles were right there?

Insight

Not all users had the app installed, due to low battery, no account, or never having used micro-mobility. When only one person had the app, the group defaulted to tandem rather than lose time or split up.

Limited options for unlocking multiple vehicles on Bolt discouraged users. When only one user had the Bolt application, it was difficult for all users to unlock multiple vehicles because of the lack of options. This often resulted in users either riding together or choosing a different operator.


A new dedicated space for group rides and safety

A new dedicated space for group rides and safety

A new dedicated space for group rides and safety

The goal was to design for maximum discovery and adoption- introduced a secondary button on the home-screen, and a new dedicated space for all safety and information

The goal was to design for maximum discovery and adoption- introduced a secondary button on the home-screen, and a new dedicated space for all safety and information

First Time Experience made simple

First Time Experience made simple

First Time Experience made simple

First-time hosts get lightweight onboarding, just enough to ride with confidence.

Pre-Ride Map screen
One of the major decisions that was taken was to retain the Scan CTA on the map for Group rides as 70% of the rides started from the scan CTA

First-time hosts get lightweight onboarding, just enough to ride with confidence.

Pre-Ride Map screen
One of the major decisions that was taken was to retain the Scan CTA on the map for Group rides as 70% of the rides started from the scan CTA

Design Decisions

Multiplying from the "core journey'

Since all our rides started with one vehicle, we wanted to retain and ensure the core journey, remained the same with additional visual indicators that suggested adding more vehicles

 Entry point

A new entry point was introduced on the map screen that served the user group who are aware of the feature for faster group rides. We intentionally kept the learnability of new experience easier

Information Disclosure

Unlocking multiple vehicles would mean to multiple times the information on vehicle card. It was important to progressively disclose information that helped users identify different vehicles and also get an overall trip status.

Parking

We made a strategic decision to let users end rides separately at end-ride journey due to increasing city rules. This deliberate friction ensured vehicles in a group ride parked properly retaining existing behaviour, reduced the possibility of city fines.

Group ride experience

Group ride experience

Group ride experience

Progressive disclosure ensured that users were not overloaded with more information than required. We did a card sorting exercise during user testing that informed us that the most important information users cared about was ride time and parking zone information on the map screen.

Progressive disclosure ensured that users were not overloaded with more information than required. We did a card sorting exercise during user testing that informed us that the most important information users cared about was ride time and parking zone information on the map screen.

Progressive disclosure ensured that users were not overloaded with more information than required. We did a card sorting exercise during user testing that informed us that the most important information users cared about was ride time and parking zone information on the map screen.

Starting from a solo ride

Starting from a solo ride

Starting from a solo ride

A secondary CTA in the active ride flow let users add vehicles without interrupting their journey. This was one of the major differentiator from our competitors's offerings.

A secondary CTA in the active ride flow let users add vehicles without interrupting their journey. This was one of the major differentiator from our competitors's offerings.

A secondary CTA in the active ride flow let users add vehicles without interrupting their journey. This was one of the major differentiator from our competitors's offerings.

Iterations

Iterations

Iterations

There were multiple directions explore from which approach to move forward with to how information stacking affects the user experience on different states

There were multiple directions explore from which approach to move forward with to how information stacking affects the user experience on different states

There were multiple directions explore from which approach to move forward with to how information stacking affects the user experience on different states

Learnings

Learnings

Learnings

Ship fast, refine faster

Starting with 10% of users gave us real signal before full exposure Brussels returned 4.4% GMV, more than double the target. The phased release also surfaced motion issues across devices and created space to ship parallel design system updates before the final rollout reaching millions during the scooter season.

Collaborate to ship the most valuable experience

A new entry point was introduced on the map screen that served the user group who are aware of the feature for faster group rides. We intentionally kept the learnability of new experience easier

Simplify without losing familiarity

Decisions like the entry point, map pins, and parking rules were all shaped by one principle- preserving what users already knew while introducing only what was necessary. That's what made a multi-vehicle experience feel immediate rather than learned